Streamlining UK Roadside Assistance with Technology
Building a responsive website for Last Mile Recovery to manage towing requests, service bookings, and customer communications efficiently.
Booking form completion rate
Response time for customer inquiries
Mobile visits engagement
Homepage
Homepage – Mobile view
Homepage – Tablet view
Homepage – laptop view
SEO Optimization
Google Business Profile Management
SEO Page Optimization
Challenge
Last Mile Recovery had no online presence, relying on word-of-mouth and a physical storefront.
Approach
We partnered with the client to map their workflow, peak hours, and common customer pain points. Drawing on best practices from roadside assistance in the UK, we created a straightforward website that showcases services, makes it easy to contact via WhatsApp or a form, and presents clear guidance to customers.
Solution
- Responsive website designed for mobile and desktop
- Clear contact channels: WhatsApp button and simple contact form
- Informational content with FAQs to reduce support queries
- Page SEO optimization for key locations
- Integrated social media presence to boost visibility
Impact
- Reduced miscommunication and inquiries thanks to clear messaging
- Faster responsiveness and first-contact engagement
- Increased trust and visibility with new and returning customers
- Easier access to information for management and reporting